YOUR MEMBERSHIP JOURNEY
Some call it Roadmap, others call it Success Path or Journey, but in short this is the path that every entrepreneur who wants to build a membership site goes through.
STAGE 1 :
PLANNING
The goal of this phase is all about getting on what you want to build and why. In this phase you are going to pick your idea, validate it quickly and come up with your membership model and pricing structure.
STAGE 2 :
DESIGNING
The goal of this phase is design the experience that you want your membership to have inside the member’s area. From the signup experience to the onboarding “week” to the engagement and reward strategies to encourage your members to participate, consume your content and get results. This is also where you’ll start to think of retention strategies that you can start applying right away as soon as your members signup.
STAGE 3 :
BUILDING
The goal of this phase is where things start to get real! Now that you have identified clearly what YOU WANT, it’s time to pick the tools to make it happen. This is also where you’ll start working on your sales page copy (that takes time and often needs many iterations). This is also the phase where you setup your marketing automation campaigns so that your system to totally scalable and ready to accept 1000s of members 🙂